Growth Marketing Lead
Warp
Canada, United States
The cloud-backed terminal for individuals and teams
Warp is modernizing the command line to make it more intuitive, collaborative, and intelligent for developers and teams.
We believe there’s an opportunity to build a generational company known for considered, high quality developer products – products developers love rather than tools they tolerate – to displace antiquated developer tools that have mediocre user experiences.
The traditional terminal is a prime example of this type of tool having not meaningfully changed in the past 40 years, and is ripe for innovation. By fundamentally reimagining its experience – improving its UX, making it intelligent and collaborative – we can help developers ship better software more quickly.
For more information on our team and culture, we highly recommend reading our Warp-How-We-Work-b872d41a1da743fca18220a731aeba48">How We Work.
Warp is already growing quickly, but we’re just scratching the surface. Hundreds of thousands of developers use and love Warp and we’re pretty excited about what the right person in this role could mean for the company. This is a dynamic role that will require an entrepreneurial mindset and self-directed style.
As Warp’s Growth Marketing Lead, you will be responsible for leading our paid marketing, lifecycle marketing, and partnerships. You will develop and execute campaigns that engage developers and drive sustainable growth across the developer community. You’ll work closely with cross-functional teams to build a comprehensive approach to demand generation, tailored to the unique needs and behaviors of our developer audience. You will report to the Head of Growth and work across the Growth, Finance, and Product.
Responsibilities
- Lead Paid Marketing Strategy: Own and optimize paid and performance marketing channels, from planning through to execution, with a focus on delivering measurable results and maximizing ROI.
- Lifecycle Marketing: Develop and refine lifecycle marketing initiatives to nurture leads and increase engagement, using insights and analytics to create personalized developer journeys.
- Partnerships: Identify, establish, and grow strategic partnerships that amplify Warp's reach and appeal to developer audiences, focusing on channels that enhance product adoption and retention.
- Analytics and Operations: Design and manage reporting frameworks to track and analyze key growth metrics. Ensure all campaigns are data-informed, leveraging insights to continuously improve strategies and tactics.
- Reporting Insights: Manage performance marketing goals, forecasting, tracking progress and reporting on key performance indicators. Develop and maintain dashboards and reports. Consistently share back insights from experiments or research to the rest of the organization.
- Cross-functional Collaboration: Work closely with Product and Engineering teams to align on messaging, target audience, and shared goals, making sure our demand generation efforts are deeply integrated with product and brand initiatives.
Qualifications
- 7+ years of experience in growth, demand generation, or performance marketing, with a strong focus on the developer audience.
- Proven success managing paid channels (e.g., Google Ads, social media, programmatic), lifecycle marketing, and partnerships, ideally within a B2B or SaaS environment.
- Strong analytical skills with experience in data-driven decision-making. You experiment and double down on the experiments that work. You like quickly validating concepts through MVPs.
- Familiarity with the developer ecosystem, developer personas, and developer-centric messaging.
- Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers.
- Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment.
- You have a passion for learning more about the terminal and developer tools.
- You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful.
Preferred Qualifications
- Experience in developer tools, infrastructure, or related industries
- Knowledge of tools like Google Analytics, Strapi, Metabase, Customer.io, Segment
- You have experience coding
- Fluent in SQL
Salary Transparency
Total compensation at Warp consists of two parts: 1) a competitive base salary, and most importantly, 2) meaningful equity.
When we find the right person, we try to put our best foot forward with an offer that excites you. We consider what you’d like to be paid, the skills and experience you bring, what similar jobs pay, and make sure there’s equal pay for equal work among those you’ll be working with. The budgeted compensation amount for this role is targeted at $175,000-$230,000.
In addition to salary, all employees receive further compensation in the form of equity in the company. This is a meaningful stock option grant with a four-year vesting period and one-year cliff. Your equity is where most of the significant upside potential is. Comparing startup equity is always a bit tricky, so we’re happy to walk you through different valuation scenarios at the offer stage in order to help paint a clearer picture of the upside.
Final total compensation is determined by multiple factors including your experience and expertise and may vary from the amounts listed above.
What We Offer
- Competitive Salary Meaningful Equity – we will stretch to get the right talent on board
- Full Medical, Dental and Vision Benefits
- Flexible remote-first culture, with optional WeWork in SF and an office space in NYC for folks who want to work together IRL
- 20-days of Paid Time Off
- 12 US Holidays
- 16 weeks of paid Parental Leave for both birthing and non-birthing parents
- Twice-a-year company retreats
- Monthly gym stipend
- 401(k)
- Pre-Tax FSA Health Savings Plan
- Complimentary OneMedical membership
Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
About Warp
We are a company run by product-first builders, building a core product for all developers. We are committed to understanding our users deeply. We believe we will ultimately build the best product and business if that team includes developers and designers from a wide range of backgrounds. The early team comes from Google, Dropbox, Gem, LinkedIn, and Facebook. We are looking for passionate individuals to join us and help bring Warp to the world.
We value honesty, humility, and pragmatism, and our core product principle is focusing on the user. If you’re interested in learning more about our company values and what our engineering team culture is like, please take a look at our internal How We Work guide.
We’re very fortunate to be backed by a great group of venture capital firms. In August 2023, we announced a $50M Series B funding round ($73M total raised), led by Sequoia Capital. Our other investors include Google Ventures, Neo, and Box Group. We are also backed by a network of passionate angels, including Dylan Field (Co-Founder and CEO, Figma), Elad Gil (early investor in Airbnb, Pinterest, Stripe, and Square), Jeff Weiner (Executive Chairman and Ex-CEO, LinkedIn), Marc Benioff (Founder and CEO, Salesforce), and Sam Altman (Co-Founder CEO, OpenAI).
The Product
Here's our latest demo showing some of our current features…
This is just the start, as our plan is to build out a set of experiences in the terminal that don’t exist today like collaboration, environment sharing, rich data types and more.
The Opportunity
The terminal is one of very few tools used by every developer every day, which makes it an ideal gateway to improving all sorts of developer activities. We believe there is an opportunity to build a unicorn-sized business improving the command-line. Our strategy is bottom-up developer adoption, followed by driving revenue through enterprise sales and distribution partnerships.
To start, our goal is to become the everyday terminal of choice with individual users – immediately usable as a backwards-compatible terminal replacement with the developer’s shell of choice. We have built a closed-source server, which will implement all of the cloud-enabled features. These features will invite users to share their work with others, driving growth and encouraging collaboration. We’ll also focus on building a community and an ecosystem of terminal plugins and apps, creating network effects.
At higher levels of team penetration, we will offer an enterprise plan with features around privacy, security and environment management (e.g. secure distribution and management of API keys). These larger enterprise plans will be the ultimate driver of revenue, along with potential distribution deals for companies that see CLI integrations as a way to reach new customers.
A couple college students, totally unprompted, wrote a piece on why new students should work at Warp as part of their new newsletter they are launching called "Why You Should Join." It's an incredibly well researched and thoughtful article about the market and competitive landscape, and accurately reflects our thesis. Read it here.