Growth Marketing Manager

Respiris, founded by Angel Cruzado, is disrupting the outplacement assistance industry through a managed marketplace model similar to Uber, Airbnb, Empowerly, or Upwork. Our mission is to provide individuals navigating job loss with personalized career coaching, leveraging deep empathy, community, and artificial intelligence to guide them through their transitions.

The name Respiris reflects our goal to re-inspire job seekers. It also represents a personal connection to Angel’s daughter, Iris, symbolizing the deep care that drives the company’s work. Respiris is scaling impactful career coaching built on Angel’s extensive experience across early-stage companies and large corporations like Microsoft, Medtronic, and Fidelity Investments, disrupting the last mile of the employee lifecycle.

Position Overview

As the Founding Growth Marketing Manager, you will play a pivotal role in scaling Respiris to reach its target customers: companies with 200–2000 employees in industries like technology, finance, and education. You’ll develop, execute, and iterate go-to-market strategies, leveraging your expertise in lifecycle marketing and customer acquisition. This is a remote role based in Argentina or Colombia, ideal for someone eager to make a significant impact at a fast-growing startup.

Key Responsibilities

• Strategic Planning: Develop and implement go-to-market strategies targeting mid-sized companies with $10M-$1B in revenue.
• Lifecycle Marketing: Build and execute full-funnel marketing campaigns to engage Chief People Officers, CFOs, and CLOs.
• Campaign Management: Create targeted marketing campaigns that address ICP pain points, such as managing employee morale post-layoffs and minimizing legal risks.
• Build, Execute, and Iterate: Lead the creation and refinement of marketing strategies to ensure campaigns remain impactful and aligned with company goals.
• Analyze, Review, and Vet: Evaluate campaign performance and marketing tools to optimize outreach efforts and resource allocation.
• Collaboration: Work closely with the CEO, as well as other Respiris members, to align strategies with company priorities.
• Lead Generation: Use tools like LinkedIn Sales Navigator, Pipedrive, Crunchbase, and industry-specific platforms to identify and qualify high-value leads.
• Content Creation: Develop engaging marketing materials that effectively communicate Respiris’ mission and value proposition.
• Identify Tools and Platforms: Research, select, and implement tools to unlock ICP opportunities and align with the ACT framework (Attract, Convert, Act).
• Customer Insights: Conduct interviews with existing customers and prospects to generate new growth opportunities and refine messaging.

About You

• Comfort with a fast-paced, unstructured, high growth environment.
• Dedication to completing challenging tasks in a fast paced and evolving environment.
• Ability to work under tight deadlines with a startup mentality and mindset.
• Positive attitude and self-motivating: eagerness to roll up sleeves and get things done.
• Savviness around analytics; up-to-date on innovative tools, platforms, and resources to develop a data-driven team with the agility to pivot in real-time.
• Strong campaign management orientation, identify new themes / topics, offers, and platforms to reach our target market with those messages and offers.
• Ability to work independently, but communicate and escalate problems appropriately.
• Ability to transform content into visually-appealing slides that convey key messages and engage audiences (both internally and externally).
• A “builder” who establishes processes and develops teams from 0 to 1 to beyond.
• Strong senior communication, influence and group facilitation skills, challenging a group on incoming views to drive the best end outcomes.
• Cultural awareness and a natural curiosity—awareness around what other brands are doing.
• Humility and eagerness to learn and grow.

Requirements

Experience:

• 3-5 years of B2B marketing and demand generation experience across online and offline channels.
• Proven success in lifecycle marketing and customer acquisition in high-growth environments.
• Familiarity with CRM and marketing automation tools, such as HubSpot.

Skills:

• Strong analytical and data-driven approach to campaign management.
• Exceptional written and verbal communication skills.
• Proficiency with SaaS tools related to sales, marketing, etc. or similar platforms.

Mindset:

• Passion for Respiris’ mission and values of deep empathy, AI, and community.
• Entrepreneurial and adaptable in dynamic, fast-paced environments.

Location:

• Based in Argentina or Colombia with a reliable home office setup and broadband internet.

Benefits

• Compensation: $1,500 to $2,500 USD per month based on experience.

• Remote Flexibility: Work from anywhere in Argentina or Colombia with a flexible schedule.
• Founding Role: Shape the future of Respiris as a foundational team member.
• Impactful Work: Contribute to a mission-driven company re-inspiring individuals globally.
• Professional Growth: Collaborate with a dynamic team and gain valuable experience scaling a managed marketplace.