Marketing Manager - Lead Generation

About Harbor Compliance

Join Harbor Compliance, a pioneering leader in the compliance industry, recognized by Inc. 5000 and Deloitte Technology Fast 500. Merging with Labyrinth, Inc. in 2021, we've expanded our reach to over 35,000 clients, leveraging advanced technology to simplify business licensing and legal entity management. We’re a growing team, passionate about making compliance accessible and efficient for all businesses and nonprofits.

The Role:

Harbor Compliance is seeking a dynamic Marketing Manager, Lead Generation, to join our team. This role is pivotal in driving our company's growth by developing and executing innovative marketing strategies specifically tailored to generate new client leads and increase new Annual Recurring Revenue through direct sales channels. The ideal candidate will thrive in a high-growth environment, possess a sharp analytical mind, and have a proven track record of delivering results in direct sales and digital marketing.

Key Responsibilities:

• Lead Generation: Design and implement effective marketing campaigns to generate high-quality leads for the direct sales team, focusing on maximizing new ARR.
• Strategy Development: Develop strategic marketing initiatives based on deep market analysis and understanding of the target audience to capture market share and enter new markets.
• Campaign Management: Manage all aspects of marketing campaigns, from creative development through execution and performance analysis, ensuring alignment with growth objectives.
• Performance Metrics: Define and track key performance indicators (KPIs) related to lead generation and ARR growth to measure campaign effectiveness and ROI.
• Cross-Functional Collaboration: Work closely with the sales, product, and analytics teams to align strategies and optimize the sales funnel.
• Market Intelligence: Stay abreast of industry trends and competitor activities to anticipate market shifts and position the company as a leader in compliance solutions.
• Content Strategy: Oversee the creation of compelling content that resonates with target audiences and drives conversions.

Required Qualifications:

• Minimum of 5-7 years of experience in marketing with a focus on lead generation and direct sales in a high-growth, technology-driven environment.
• Proven success in developing marketing strategies that have directly contributed to increased revenue and business growth.
• Strong analytical skills with an ability to translate data into actionable growth strategies.
• Deep understanding of digital marketing tools and platforms.
• Excellent communication and collaboration skills.
• Creative thinker with a proactive approach to problem-solving and strategy development.
• Preferred Qualifications:
• Direct work experience with entity, licensing, tax, and/or records management solutions or services.
• Direct work experience in a $30-50M annual revenue, 175-500 employee environment.
• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• Excellent leadership skills.
• Direct experience using Hubspot, Jira, and Zendesk.

Compensation:

We offer a competitive salary complemented by a comprehensive benefits package, including health insurance, paid time off, and a 401(k) plan with company matching.

Join Us:

At Harbor Compliance, you'll have the opportunity to work on groundbreaking projects with a dynamic team, driving growth and innovation in the compliance industry. Apply now to contribute to our continuing success and advance your career.