Digital Marketing Manager

Glooko seeks a dynamic Digital Marketing Manager to enhance our online visibility and drive revenue growth through strategic digital marketing initiatives. This role is ideal for a hands-on marketer with 3-5 years of experience who is passionate about leveraging technology to engage with consumers and healthcare professionals. You will be instrumental in advancing our mission to empower people with diabetes by developing and executing digital marketing campaigns that connect our users with vital resources, ultimately improving health outcomes and satisfaction.

Key Responsibilities:

• Develop and implement digital marketing strategies that align with our business objectives, focusing on connected care and life sciences. You’ll work across various channels, including social media, email, search engines, and display advertising, to drive engagement and generate qualified sales leads.
• Lead the creation and management of multimedia content (e.g., social media posts, videos, webinars, email newsletters) to nurture leads and support sales campaigns. Collaborate closely with content writers, designers, and video producers to ensure consistency and effectiveness.
• Play a key role in Glooko’s ongoing website overhaul by optimizing content and structure for search engines, improving SERP visibility, and driving organic traffic. Engage in keyword research, on-page optimization, and link-building efforts.
• Manage and optimize social media strategies across platforms like LinkedIn and Instagram. Your role will include planning content, engaging with followers, and producing compelling videos that resonate with our audience.
• Work with Product and Account Management to produce in-house training videos highlighting Glooko product features and benefits.
• Monitor and analyze key performance indicators (KPIs) from various digital marketing efforts using tools like Google Analytics and social media insights. Make data-driven decisions to optimize campaigns and achieve marketing objectives.
• Efficiently allocate and manage digital marketing budgets to maximize ROI. Track expenditures and optimize spending across channels to ensure alignment with lead generation goals.
• Work closely with sales, product, and design teams to ensure digital marketing efforts align with broader business goals. Provide guidance and feedback to team members as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent experience.
• 3-5 years of experience in digital marketing, with a strong emphasis on social media, video production, and content marketing.
• Proven track record of executing successful digital marketing campaigns, particularly in tech-driven environments, with a preference for experience in Healthcare SaaS.
• Experience working on connected care and life sciences projects.
• Familiarity with SEO best practices, social media platforms, content creation, email marketing, data analytics, and online advertising.
• Proficiency with digital marketing tools like Google Analytics, social media management, and CMS platforms.
• Experience in multimedia technology, focusing on combining consumer products and service models.

The Company:

Each year, diabetes, obesity, and other cardiometabolic diseases cause the highest incidence of death, disability, and healthcare system costs. At Glooko, we make it simpler for people with these illnesses to connect with their physicians and care teams. Glooko is the universal platform for providing an FDA-cleared, HIPAA-compliant, EU MDR-certified Web and Mobile (iOS and Android) application for people with clinicians who treat them.

Glooko accelerates research and improves care by making it simpler for people to collect and share their health data with physicians and researchers. The platform seamlessly unifies and visualizes data from more than 250 devices, including blood glucose meters, insulin pumps, continuous glucose monitors, activity trackers, and biometric devices. Connecting to these devices allows Glooko to deliver insights that improve personal and clinical decision support. Patients and providers have one place to view their health management information, including medications, food intake, exercise, and biometrics. The platform makes it easier for physicians to monitor and deliver more personalized care remotely.

Launched in 2010, Glooko is funded and managed by visionary technologists and leaders in healthcare. Glooko provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability. In addition to federal law requirements, Glooko complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Posted positions are not open to third-party recruiters/agencies, and unsolicited resume submissions will be considered free referrals.

***NOTE: Only the job postings listed below are legitimate Glooko, Inc. job postings. All current job postings are listed on www.glooko.com/careers, LinkedIn, Indeed, and Glassdoor under “Glooko.” Any domain that links to this page that references a position not listed here is not a legitimate Glooko job posting.