Marketing Manager, Brand & Acquisition

Company Description

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Pedestrian Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Job Description

We are seeking a Marketing Manager for a 12-month max-term contract to deliver upon the brand and acquisition strategy for The Sydney Morning Herald & The Age. You will develop and deliver high-impact ATL and TTL campaigns that that strengthen brand affinity, boost engagement, and grow subscription revenue.

In this role you will develop and execute consumer marketing strategies across paid, owned, and earned channels, leveraging consumer insights and media planning. As a strategic, data-driven, and detail-oriented marketer, you will manage competing priorities and communicate effectively with stakeholders. Collaboration with internal and external creative, digital, and media agencies will be key to delivering compelling, impactful campaigns.

Day-to-day you will:

• Assist the Marketing Lead in delivering the Metro Brand & Acquisition strategy, through the shaping and delivery of insight-fueled strategic and tactical programs of work.
• Lead campaign strategy, development and execution across all media channels, ensuring alignment with objectives and data-driven results.
• Develop a growth-focused media strategy, optimizing spend across traditional and digital and traditional channels to maximize audience engagement.
• Ensure consistent brand application across the customer journey, providing guidance and maintaining clear brand guidelines.
• Work closely with Tier 1 creative, media, and research agencies to deliver high-quality campaigns under tight deadlines.
• Report on the performance of campaigns and other initiatives, providing insightful and accurate updates to executives in a timely manner. Highlight potential optimisations and adjustments to ensure campaigns continue to meet objectives and drive success.

Qualifications

• Proven experience in a brand marketing role.
• Proven ability to develop and execute high-impact ATL campaigns that meet commercial goals.Strong passion for branding, with experience managing brand integrity across an organisation.
• Expertise in traditional media and a solid understanding of the digital customer journey, performance metrics, and best practices.
• Extensive experience in creative agency management, briefing, and providing actionable feedback for creative development.
• Demonstrated ability to connect data points to form actionable strategic insights.

Additional Information

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.