Content Marketing Mangaer

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Content Marketing Manager

As Lantern’s Content Marketing Manager, you’ll play a key role in amplifying our value to our B2B audience of benefits buyers, health plan decision makers, and consultants. This is an exciting opportunity to partner across teams to execute a content strategy that makes a real impact on our business and helps us deliver on our goals of bringing excellent healthcare to more people.

Location: Remote | USA | Travel Required

Responsibilities:

• Partner with brand, demand generation, communications, product marketing, and other teams to develop an impactful content calendar that resonates with our audiences
• Plan and execute webinars and event presentations that engage audiences, including outlining, writing, and speaker prep
• Write and help distribute case studies that capture Lantern’s impact on our clients and members
• Build email marketing program that nurtures leads through monthly newsletter writing and drip campaign creation
• Partner closely with social media manager to distribute content, including cutting down larger pieces into videos, graphics, carousels, etc.
• Help identify and interview internal and external SMEs to create valuable, educational content
• Support managing an external content marketing agency, including creating briefs for blog posts, whitepapers, and guides and providing feedback
• Track and analyze content performance metrics, optimizing strategy based on data-driven insights

Requirements:

• 5+ years of experience in content marketing, with B2B healthcare experience preferred
• A distribution-first mindset
• Creativity and writing skills
• Experience creating content for online and/or in-person events
• Familiarity with Hubspot is a plus
• Experience with Monday.com is a plus

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.