Director, Marketing Automation

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box, we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

ROLE OVERVIEW:

We are seeking a strategic thinker and results-driven leader to join our dynamic team as the Director of Marketing Automation. In this pivotal role, you will be responsible for designing and implementing a next-generation omni-channel nurture strategy that leverages the latest industry trends and best practices to effectively engage our audiences. You will lead the transformation and evolution of our campaign architecture and operations, ensuring that they align with our overall business objectives and maximize our marketing impact. You will develop user-friendly self-service capabilities for internal users, empowering them to efficiently harness our marketing automation tools. And you will drive a best-in-class sales outreach program, aimed at improving conversion quality and funnel efficiency. This is a critical leadership role, tasked with helping elevate our marketing efforts and contributing to the growth of our global organization.

KEY RESPONSIBILITIES INCLUDE:

• Develop, implement, and manage end-to-end marketing automation strategies to drive customer acquisition, engagement, and retention across all digital channels.
• Oversee the planning, execution, and monitoring of complex, multi-channel marketing campaigns and workflows within the marketing automation platform to support various business goals and objectives, while ensuring maximum impact and effectiveness.
• Collaboratewith cross-functional stakeholders across Marketing, Product, Marketing Operations, and Customer First to align marketing automation initiatives with overall company objectives and ensure a seamless customer experience journey.
• Leverage data and analytics to measure the performance of marketing automation activities, identify areas for improvement, and drive continuous optimization and innovation.
• Develop and maintain documentation on marketing automation processes, best practices, and standard operating procedures to facilitate knowledge sharing and run ongoing enablement sessions across marketing teams.
• Stay informed about the latest marketing automation technologies, trends, and best practices to recommend and implement new tools and processes that enhance our automation capabilities and drive business results.
• Provide mentorship, coaching, and leadership to direct reports and the broader marketing team, fostering a culture of innovation, collaboration, and excellence in marketing automation and campaign operations.
• Manage the budget, vendors, and contractors related to marketing automation activities, ensuring resources are effectively allocated to support strategic initiatives and deliver a strong return on investment.

YOU WOULD BE A GREAT FIT FOR THIS ROLE IF YOU HAVE:

• Bachelor's degree in Marketing, Business, or related field; master's degree preferred.
• Minimum of 7-10 years of experience in a marketing automation role, with at least 5 years in a leadership or managerial capacity.
• Proven track record of designing and implementing successful marketing automation strategies that have significantly improved campaign performance, user engagement, and customer retention.
• Extensive experience with marketing automation platforms (e.g., Marketo, Hubspot, Pardot, Eloqua) and CRM systems, including a strong understanding of system setups, integrations, and utilization.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights to drive automation improvements and innovation.
• Excellent project management skills, including the ability to prioritize tasks, meet deadlines, and manage resources effectively.
• Knowledge of current marketing trends, best practices, and technologies in the automation space, with a focus on the B2B SaaS landscape.
• Exceptional leadership and communication skills, with the ability to effectively lead a team, collaborate with cross-functional stakeholders, and present complex information in a clear, concise manner.
• A strategic mindset with a focus on continuous improvement and a passion for driving innovation in marketing automation and operations.

Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

What you can look forward to as an Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Fostering Diversity, Equity, Inclusion and Belonging at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.