Group Product Marketing Manager, Developer

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Coinbase Developer Platform (CDP) is building the developer tools to bring the world onchain.

Today, onchain development is slow, risky, and painful, even for the most experienced onchain developers. Our goal is to bring a million developers onchain by creating an easy to use and trusted developer experience. We build API and SDK products for developers like wallets, paymaster, staking, stablecoins, onchain data, and more.

We are a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and a relentless commitment to making developers happy.

We are looking for a strong PMM to lead the growth of our developer business. You will be responsible for building and driving the GTM strategy for Coinbase Developer Platform and related developer products. With a deep knowledge of the crypto developer audience and developer marketing tactics, you will have the opportunity to lead marketing pushes in our efforts to expand Coinbase’s brand in the developer ecosystem. This role is critical to the success of our growth ambitions.

What you’ll be doing:

• Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Developer Platform and other related Coinbase developer products
• Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics
• Develop and lead successful product launches and ongoing marketing campaigns
• Partner closely with the business development to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
• Work cross-functionally with product, business development, design, communications, customer support, etc. to build our pipeline and improve conversion rates
• Measure and report against the performance of product marketing initiatives
• Think big about the future of crypto and how we can bring developers onchain more quickly

What we look for in you:

• Minimum of 5-12 years of crypto developer product marketing experience
• Strong foundation in software development and a thorough understanding of blockchain technology.
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating campaigns to drive new customer acquisition, build community, deepen engagement & retention
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
• Outstanding project management skills
• Ability to come up to speed on technical topics quickly
• Ability to form strong relationships with a product team and cross-functional partners
• Self-starter and ability to be ready to roll-up your sleeves and get things done

Nice to haves:

• Experience working on API products and developer platforms

Job #: P63349

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

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