Sr Product Marketing Manager

Description

Cellebrite’s (Nasdaq: CLBT) mission is to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. Cellebrite is a global leader in Digital Intelligence solutions for the public and private sectors, empowering organizations to master the complexities of legally sanctioned digital investigations by streamlining intelligence processes. Trusted by thousands of leading agencies and companies globally, Cellebrite’s Digital Intelligence platform and solutions transform how customers collect, review, analyze and manage investigative digital data in legally sanctioned investigations.

Senior Product Marketing Manager – Investigative Units

About the role: The Senior Product Marketing Manager will be responsible for executing the marketing plan for Cellebrite’s Investigative Unit portfolio, including developing major campaign themes for target markets, analyzing addressable markets, developing marketing plans for product releases, developing buyer personas, buyer journeys, building positioning and messaging, and overseeing content development. The Senior Product Marketing Manager will work closely with product marketing leadership, product management, corporate and field marketing, sales, sales enablement/training, and channel management to develop and execute marketing strategies.

Responsibilities:

• Responsible for developing a marketing plan for product portfolio that covers market analysis, target customer identification, buyer journey, account-based marketing, messaging and positioning, product release, sales enablement, pricing strategy, and promotional tactics.
• Manages marketing plans, including major campaign themes, target markets, industry landscape, and key issues
• Analyze addressable markets to determine propensity to buy and organizational capability to deliver
• Authors the product or solution playbook for sales
• Works closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals. She/he will also collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently.
• Leads the development of marketing messaging, positioning, and content that aligns with the target customer's needs and resonates with their pain points. She/he will work with product management and sales to develop pricing strategies that are both competitive and profitable.
• Leads or assists in the creation of enablement content for direct and indirect sales resources (e.g., playbooks, battle cards, scripts, presentations, training modules, demos)
• Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan
• Manages creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events.

Qualifications:

• 7-10 years experience in Product, Solution, or Channel marketing.
• Bachelor’s degree required; Master’s degree/MBA preferred
• Prior Law Enforcement/FedGov experience or industry expertise strongly desired
• Strong understanding of the Digital Forensics market
• Strong writing/presentation building
• Can develop strategies for creating pipelines for new offerings as well as upsell, cross-sell, and account-based marketing programs
• Can break down barriers between business units and functions
• Can leverage channels/social media platforms/marketing tools to connect with sales resources, buyers, and channel partners.
• This is a Remote position, prefer candidates in the East Coast/US Based. Travel expectation may be up to 25%.

Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Requirements

Personal Characteristics