Marketing Specialist

YOUR NEXT STEP IS AT YUNO! 💜

🟣 What would be my challenge at Yuno?

Market Research and Competitive Analysis:

• Conduct comprehensive market research and analyze competitors to identify trends, opportunities, and customer insights specific to the payment industry.
• Stay abreast of market changes and advancements in payment technologies to anticipate shifts in consumer behavior and preferences.

Media and Public Relations:

• Cultivate relationships with key media outlets, journalists, industry analysts, and thought leaders to promote brand visibility.
• Develop strategies to leverage these relationships for amplifying our brand presence through various media channels.

Integrated Marketing and Communication:

• Execute integrated marketing plans that encompass content creation, email marketing campaigns, social media strategies, PR initiatives, and events.
• Coordinate with the marketing team to ensure alignment and integration of messages across all channels and initiatives.

Content Creation:

• Craft compelling content for the company's website, blog, whitepapers, case studies, and press releases.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print, and in-person.

Cross-functional collaboration:

• Work closely with the sales, product, and tech teams to create a cohesive message across all go-to-market initiatives.
• Support product launches by preparing and disseminating information that highlights the features and benefits of our products.

Event Planning and Execution:

• Assist in the planning, organization, and execution of events, webinars, and industry conferences.
• Aim to enhance brand visibility, establish thought leadership, and generate opportunities for direct engagement with potential clients.

🟣 What skills do I need?

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in marketing analysis, preferably within the payment or financial services industry.
• Strong understanding of the Brazilian market and the ability to connect with a Brazilian audience.
• Excellent verbal and written communication skills in Portuguese and proficiency in English.
• Proficient with marketing analytics tools and well-versed in digital marketing strategies.
• Ability to work cross-functionally and collaboratively with various teams.
• Creative thinker with strong problem-solving skills and attention to detail.
• Self-motivated with the ability to manage multiple projects simultaneously.