Performance Marketing Specialist - Lead Generation (Based in Malaysia)

Description

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and Indonesia, and expanding fast in Vietnam and Malaysia, as well as other SEA countries, we are now looking for a Performance Marketing Specialist (B2C User Acquisition and Lead Generation), to be part of this exciting growth story.

Responsibilities
•  Responsible for setting up paid ad campaigns on Meta/Tiktok/etc to drive B2C user acquisition or lead generation for different client accounts across S.E.A. (SG, MY, VN, ID).
•  Constantly monitor performance of campaigns and optimise to achieve leads volume and CPL targets.
•  Create creative assets and ad copies to test and learn and optimise accordingly.
•  Evaluate and suggest improvements to UX/UI of landing pages to increase conversion.
•  Ensure pixels are set up and campaigns are tracking accurately.
•  Build and maintain dashboards to track performance, reviewing these regularly with team members and recommending potential optimisation.
•  Identify opportunities and proactively suggest new ideas to achieve targets, without needing constant direction.
•  Stay updated with industry trends, emerging platforms, and best practices in performance marketing.

Requirements

•   Results-driven and highly accountable, with a proactive approach to problem-solving
  •  Minimum 3 years’ experience in digital paid ads management, either with B2C brands or with agencies/consultancies
  •  Proven track record in driving BoFu conversions and achieving ambitious revenue targets
  •  Proficient with Meta and Tiktok, other platforms are a plus
  •  Able to multitask and handle multiple campaigns at the same time
  •  Proficient in written and spoken English