Marketing Analytics Manager

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We are seeking a Marketing Analytics Manager to enhance our marketing data infrastructure and leverage it to uncover insights that drive business decisions. As our company grows, it is increasingly crucial to use data to guide our Marketing Organization's direction. This role involves evaluating and tracking our marketing funnel, providing data and insights to campaign owners to help them optimize their campaigns. Additionally, the Marketing Analytics Manager will assist in creating dashboards for our leadership teams to monitor business progress and performance against goals. The ideal candidate is a creative problem solver who enjoys a fast paced environment and is able to coordinate across multiple teams.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below are in USD and pertain to workers in the United States)
  • Zone A: $121,000 - $164,000
  • Zone B: $114,000 - $154,000
  • Zone C: $107,000 - $144,500

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Manager of Marketing Analytics

As a Marketing Analytics Manager, you’ll be involved in…

• Building and Maintaining Data Infrastructure: Support the development and management of the marketing data infrastructure to ensure accurate and efficient data collection, storage, and analysis.
• Data Analysis and Reporting: Analyze marketing data to generate insights and reports that inform business decisions. This includes tracking key performance indicators (KPIs) and creating dashboards in SFDC, Tableau and Snowflake.
• Campaign Performance Evaluation: Evaluate the performance of marketing campaigns and initiatives, providing actionable insights to optimize future efforts.
• Collaboration with Marketing Teams: Work closely with various marketing teams to understand their data needs and provide analytical support to enhance their strategies.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• SQL proficiency
• Experience using Tableau or similar BI tool
• Familiarity with Snowflake
• Bachelors degree in Mathematics, CS, Economics, Data Science, Marketing or other related field of study
• 5+ years of relevant analytical experience

You’ll thrive as a Marketing Analytics Manager if you:

• Enjoy approaching open ended questions in a creative fashion, using data from various sources to provide insights to your stakeholders.
• Are detail-oriented, precision and accuracy in data analysis and reporting are crucial.
• Possess excellent communication skills. You can clearly convey complex data insights to stakeholders at all levels.
• Have a collaborative spirit, you work well with cross-functional teams to support their data needs and enhance marketing strategies.
• Have expertise manipulating large data sets, interpreting data trends, connecting a multitude of data sources, and using visualization tools (Tableau, Looker, Mode, etc.)
• Have strong analytical skills with the ability to make meaningful recommendations that will inform our business strategy based on data analysis

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

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Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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