Sr. Marketing Operations Manager

Responsibilities:

• Serve as a trusted and strategic advisor to Marketing and the RevOps team
• Manage and develop the marketing tech stack and related systems, including administrative management of Marketo, Salesforce, Apollo, Rollworks, Snowflake, Google Analytics and manage associated 3rd party vendors
• Assist marketing team operationally in the end-to-end execution of all projects, including but not limited to campaigns, events, etc.
• Support demand generation team through reporting, dashboard creation reflecting conversion rates, attribution models, and funnel optimizations to exceed targets.
• Work cross-functionally with Marketing, Sales, BDRs, Customer Success, Business / Rev Operations, Finance, Legal, Product, Engineering, and IT teams to unlock new opportunities for efficiency and productivity at scale
• Build strong relationships with sales teams, sales management, and customer success to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, SDR/BDR and Account Executives.
• Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedure, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation.
• Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team.
• Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement.
• Drive key marketing projects such as building a robust reporting analytics system of work, automating the attribution process, and scaling the business development team process.
• Work with product and engineering teams on testing and developing the People.ai" class="postings-link" rel="noopener noreferrer">People.ai product.

Requirements:

• Proven track record of successfully implementing and guiding marketing operations strategy and reporting.
• Experience working cross-functionally (sales, analytics, demand generation, BI, etc) on campaign execution.
• Ability to track and evaluate measures of marketing and go-to-market success analytically via SFDC.
• Understanding of the end-to-end marketing funnel and sales pipeline motions.
• Admin experience within Marketo, Salesforce, Rollworks or similar, Marketing OS (or equivalent sales development software), and CMS systems.
• Proficiency in Excel, and prior experience with Tableau or SQL.
• Large scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally.
• Well-versed in demand generation activities and can contribute ideas, best practices, and recommendations.
• Strong work ethic and ability to multi-task across very different projects (creative, analytical, etc).
• Must be metrics and data-driven in decision-making and able to present information in an engaging and convincing manner to internal and external stakeholders.
• Limitless energy to enthusiastically tackle and achieve significant growth goals and objectives in this growing market.
• Experience working with multiple go-to-market departments or teams simultaneously.
• Data analysis experience preferred but not required.