Product Marketing Manager, Commerce

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

We are looking for a strong PMM to own the marketing and growth of Coinbase Commerce, a product that enables merchants and developers to accept cheaper, faster, global, and transparent payments powered by crypto rails. Commerce sits within Coinbase Developer Platform (CDP), our team building the developer tools to bring the world onchain.

You will be the driving force behind how we take our onchain payments product to market. From gathering competitive intelligence, to spending time with clients to understand why they love (or don’t love) our product to crafting compelling messaging and positioning to launching features into the market. We encourage you to experiment and move fast, helping to shape the future of global payments. With knowledge of the payments and onchain spaces, and a deep understanding of merchants and developers, you will have the opportunity to craft and lead marketing pushes and bring our payments narrative to life.

Coinbase Developer Platform is a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and a relentless commitment to making developers happy. Today, we know onchain development is slow, risky, and painful, even for the most experienced onchain developers. Our goal is to bring a million developers onchain by creating an easy to use and trusted developer experience. We build API and SDK products for developers that need wallets, paymaster, staking, stablecoins, onchain data, and more.

What you’ll be doing (ie. job duties):

• Responsible for the development and execution of Coinbase Commerce’s integrated marketing strategy and related developer-focused products and services
• Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics
• Craft compelling narratives and messaging that resonate with merchants, developers, and end-users, turning crypto payments into something intuitive and exciting.
• Develop and lead successful product launches, developer activation/retention programs and marketing/GTM campaigns
• Develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
• Build and manage activations and partnerships that drive adoption and awareness of our product
• Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
• Measure and report against the performance of product marketing initiatives
• Think big about the future of onchain payments and how we can bring merchants and developers onchain more quickly
• Work with product to drive rapid experimentation across channels to identify and double down on what works.

What we look for in you (ie. job requirements):

• 2+ years of experience in product marketing for at a payments, stablecoin, or fintech company, as well as experience within the onchain ecosystem
• A self-starter who thrives in ambiguity, takes ownership, and has an entrepreneurial mindset
• A proven ability to execute relentlessly, moving quickly from strategy to action and delivering high-impact results
• A strong understanding of and passion for blockchain technology
• Able to speak the language of a wide range of personas, from end users to onchain developers and enterprises
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating campaigns to drive new customer acquisition, build community, deepen engagement & retention
• Advanced quantitative and deductive skills. Ability to run experiments, distinguish between the signal and the noise and make data-guided actions
• Outstanding project management skills
• Ability to come up to speed on technical topics quickly
• Ability to form strong relationships with a product team and cross-functional partners

Nice to haves:

• Experience authoring blogs
• Proficiency in Figma or similar design tools to create quick, impactful marketing assets

Position ID: P63886

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

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