Regional Marketing Specialist

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Okta is looking for a motivated and detail-oriented Regional Marketing Specialist to support the development, execution, and optimization of demand generation programs across our AMER Regional Marketing teams. In this role, you’ll collaborate with cross-functional teams to plan and execute impactful marketing initiatives that drive engagement and pipeline growth. From event coordination to digital programs and performance reporting, you’ll play a critical role in ensuring operational excellence and marketing success.

Key Responsibilities:

Program Planning and Execution: Collaborate with AMER Strategic and Public Sector Marketing and Sales teams to plan and implement demand generation programs, including online and offline campaigns. Support activities such as regional events, inbound and outbound digital marketing, and more.

Team Collaboration and Communication: Act as a liaison between the AMER regional marketing team and other segment marketers (Commercial, Enterprise) as well as the xDR teams. Ensure seamless information sharing and alignment across teams for program success.

Project Management: Partner with internal teams and external resources to support the creation of high-quality campaign assets, including email copy and sequences, targeted offers, and marketing materials.

Performance Reporting: Track and analyze channel performance, program ROI, and marketing funnel health. Provide actionable insights to improve the effectiveness and efficiency of marketing campaigns by region.

Operational Support: Assist with Salesforce campaign creation, audience targeting via 6sense, and development of campaign briefs. Create enablement tools and materials for sales teams, including SDRs and Account Executives, to ensure program alignment and readiness.

Qualifications:

• 1-2 years of experience in B2B tech marketing; experience in B2G is a plus.
• Familiarity with marketing and sales tools such as Salesforce, Splash, 6sense, Marketo, and Asana.
• Analytical mindset with strong data analysis and reporting skills.
• Previous experience in a sales development or sales support role is a plus.
• Excellent written, verbal, and presentation communication skills.
• Strong attention to detail, particularly in writing and editing content.
• Exceptional prioritization, organizational, and project management abilities.
• Willingness to travel as needed.
  
  
  

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

What you can look forward to as an Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Fostering Diversity, Equity, Inclusion and Belonging at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.