Marketing Manager II

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

OVERVIEW

About The Role

We are on the lookout for a skilled and motivated performance marketer with significant experience in performance marketing channels to join our Performance Marketing team at Instacart. This role offers the chance to make a rapid impact by overseeing the performance of acquisition channels across US and Canada. You'll play a key role in analysis, solving complex problems, and crafting strategic suggestions to advance the business. In this capacity, you will work cross-functionally with various Instacart teams and partners, including Meta, Google, & more, to explore and implement cutting-edge marketing technologies.

About The Team

Performance Marketing accelerates top line business growth by driving highly qualified traffic to Instacart properties via Paid, Owned and Organic channels, as efficiently as possible. We promote growth across each stage of our customer lifecycle by leveraging our earned channels (Email, Push, In-App, etc) as well as performance marketing channels (SEM, PLA, Paid Social, Affiliate, Connected TV, etc).

About The Job:

• Oversee substantial budgets across performance marketing channels such as Paid Social and Shopping, with expertise in product feed management.
• Work in conjunction with budget stakeholders to ensure alignment and campaign success in a fast-paced and dynamic environment.
• Collaborate extensively with internal cross function teams and external agencies to fine-tune media purchasing, aiming to understand and execute on marketplace trends & seasonal events and to meet ambitious growth objectives efficiently.
• Hands-on responsibility with improving campaign metrics and meeting goals, such as CPA, ROI, ROAS, LTV, and CAC.
• Generate channel forecasts and deliver budget recommendations, displaying the flexibility to adapt strategies quickly in light of new insights.
• Construct and manage experimentation roadmap to optimize performance, including A/B creative testing, incrementality tests, and bidding algorithm tests.
• Recommend and plan tests for potential new channels/product features to unlock additional audiences and inventory for growth acceleration.
• Bringing your creative experience and marketing insights to boost our strategies.
• Independently and proactively troubleshoot and resolve campaign issues

Required Qualifications:

• At least 5 years of hands-on-keyboard experience managing performance marketing campaigns across major platforms (such as Google/ Meta)
• You are a results-driven marketing professional with a strong track record in managing extensive budgets across different performance marketing channels.
• You have excellent analytical abilities, focusing on optimizing customer acquisition costs, ROAS, ROI and evaluating campaign effectiveness.
• You have strong communication skills and experience working in cross-functional teams, and you thrive while solving challenges independently.
• You understand how to strategize effectively around goals.
• Precision and multitasking in deadline-focused environments come naturally to you.
• Bachelor’s degree

Preferred Qualifications:

• Prior experience working with large product catalogs (10K+ SKUs)
• Prior experience with CPG product marketing
• You are proficient in interpreting web and app data across multiple platforms and have had experience improving measurement and tracking.
• Experienced partnering with in house product, engineering, & measurement/ data science teams.
• Experience working in the on-demand economy
• Experience in a startup or high-growth company
• SQL experience

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.