Manager, Account Based Marketing

Who Are We?

Postman is the world’s leading API collaboration platform, used by more than 35 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

Key Responsibilities:

• Develop and execute comprehensive ABM strategies aimed at engaging and converting high-value target accounts across various stages of the customer lifecycle.
• Lead, develop, and mentor a team of ABM specialists, helping them to grow both professionally and personally while fostering a culture of continuous learning and excellence.
• Leverage data and insights todefine key target accounts, account segments, and verticals, and create tailored marketing programs that deliver value at every touchpoint.
• Design and oversee multi-channel campaigns that include email, content, paid media, events, and personalized outreach to increase brand awareness and drive pipeline generation within key accounts.
• Ensure alignment with sales teams by maintaining regular communication and sharing insights on ABM performance, opportunities, and feedback.
• Define clear KPIs and performance metrics for ABM programs, ensuring campaigns are delivering measurable results in terms of pipeline, revenue, and account engagement.
• Collaborate with creative, content, and digital campaigns teams to create assets and messaging that resonate with target accounts.

Qualifications:

• 7+ years of marketing experience, with 3-5 years of account-based marketing and a strong track record of managing full-funnel ABM campaigns that generate revenue growth and pipeline expansion.
• 1-2 years of people management experience, including mentoring, coaching, and leading a team of ABM specialists or marketers.
• Hands-on experience with ABM tools and platforms, such as Demandbase, 6sense, Rollworks or similar technologies.
• Strong knowledge of Salesforce
• Data-driven mindset, with the ability to leverage analytics and reporting tools (Google Analytics, Tableau, etc.) to assess campaign effectiveness and identify areas of opportunity.
• Excellent communication and interpersonal skills with the ability to build relationships across cross-functional teams.
• Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment.

Our Values:

At Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

What Else?

This remote role will be based in the United States, and the reasonably estimated base salary range is between $ 134,100.00 - $149,000 plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. In addition to our pay-on-performance philosophy, we offer a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Salaries will vary outside of the listed metropolitan areas & the U.S.

Equal Opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.

Postman will consider for employment qualified applicants with arrest and conviction records where directed under applicable law, such as pursuant to the San Francisco Fair Chance Ordinance.