Talent Marketing Director

At Edge, we’re on a mission to create a world where geographic borders are no longer a barrier for people to obtain full-time employment and fair wages. That’s why we’ve created a global hiring network that seamlessly connects exceptional talent from all over the world with businesses in North America that most need to fill positions. By making hiring globally easier than hiring locally, we provide businesses access to a broader talent pool and help them accelerate their hiring process. Spread across four continents, we’re a global team disrupting the norms of how people can work together.

Role Overview

The Talent Marketing Director will shape and lead Edge's employer branding and talent attraction strategy, ensuring the company is recognized as a top employer in our global markets. This role will focus on creating compelling campaigns, leveraging digital platforms, and collaborating cross-functionally to attract top-tier talent while reinforcing our unique culture and values.

Key Responsibilities

Employer Branding & Strategy

• Develop and execute a global employer branding strategy that reflects Edge’s mission, culture, and opportunities.
• Partner with leadership, HR and in-market teams to define the unique employee value proposition (EVP) and promote it across all channels.
• Conduct market research and competitive analysis to identify trends and opportunities in talent attraction.

Talent Marketing Campaigns

• Create and manage campaigns that highlight employee stories, company achievements, and career opportunities.
• Collaborate with creative and digital marketing teams to develop content, including videos, blogs, social media posts, and career site materials.
• Optimize paid and organic strategies to reach target audiences effectively.
• Run in-market events to promote Edge and educate prospective associates.

Partnerships & Outreach

• Build and maintain relationships with universities, industry groups, and external recruiters to amplify Edge’s presence.
• Drive initiatives to engage diverse talent pools and expand brand reach in global communities.

Analytics & Optimization

• Track and report key performance indicators (KPIs) related to talent marketing efforts, such as engagement, application rates, and campaign ROI.
• Continuously improve strategies based on data insights and feedback.

QualificationsRequired Skills & Experience

• Bachelor’s degree in Marketing, Communications, Human Resources, or related field.
• 7+ years of experience in employer branding, talent acquisition marketing, consumer marketing, or a related field.
• Proven track record of designing and executing employer branding strategies.
• Strong storytelling skills with the ability to create compelling narratives for diverse audiences.
• Expertise in digital marketing channels, including social media, paid advertising, and SEO.
• Data-driven mindset with experience using analytics tools like Google Analytics, LinkedIn Insights, or similar platforms.

Preferred Skills

• Experience working in tech or fast-paced startup environments.
• Strong project management and stakeholder collaboration skills.
• Experience working with global organizations
• Bi-lingual in English and Spanish a plus

Edge is proud to be an equal-opportunity employer. We are committed to fostering a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other legally protected basis.

https://onedge.co/aboutus