Product Marketing Manager, Software Supply Chain Security

ReversingLabs is the trusted authority in software and file security, providing a modern cybersecurity platform to verify, trust and deliver safe binaries every time. Trusted by the Fortune 500 and leading cybersecurity vendors, ReversingLabs Titanium Platform® powers the software supply chain and file security insights, tracking over 35 billion files daily.

The explosion in software supply chain attacks combined with new industry guidelines and Executive Orders has created a significant demand for cybersecurity solutions to protect companies building and deploying software. ReversingLabs is on the leading edge of this critical need, recently recognized at the 2023 Hot Company for Software Supply Chain Security by Cyber Defence Magazine.

This is a game-changing opportunity. ReversingLabs is the only company to dissect large and compiles binaries at the speed, scale, and explainability to protect the enterprise end-to-end.

Our vision is clear. Arming every company with the insight to ensure every piece of software built or bought is secure, can be trusted, and that every threat is detected. We are seeking extraordinary talent to help forge this transformational journey.

You, as the Product Marketing Manager with rich expertise in the software development lifecycle (SDLC), particularly in SCA or SAST. As the Product Marketing Manager, you will be responsible for marketing our Software Supply Chain Security solution.

You will work closely with Product Management, Engineering, Sales, and Marketing, collaborating to drive brand awareness, demand generation, and growth while ensuring sales are properly enabled. As a major contributor to sales enablement, you will develop key messaging, web content solution briefs, white paper, sales playbooks, presentations, compelling buyer-journey content, and targeted account-based marketing materials to ensure sales goals are achieved. This role is a combination of strategy, creativity, and execution that will require resilience, energy, and determination to be successful. Reporting to the VP of Product Marketing, the Product Marketing Manager, will play a key role in developing and executing our go-to-market programs and campaigns that drive demand, accelerate the sales cycle, and build our brand awareness and thought leadership.

What You Will Do:

• Possess deep domain expertise in application security software development lifecycle, as well as the software/TPCRM processes for acquiring, purchasing, and deploying software across an enterprise.
• Work alongside the product management team and develop, update, and maintain all relevant product content supporting the full solution suite
• Strong cross-functional collaboration with product management, sales, and marketing, as well as demand generation, content marketing, field marketing, and communications
• Maintain updated persona-based profiles and value propositions for usage across sales and demand generation content
• Develop sales playbooks, discovery guides, competitive briefs, customer presentations, and ROI tools
• Consistently engage with customers to fuel reference programs, customer advisory boards, case study production and customer events
• Develop web content, white papers, solution briefs, eBooks, blogs, videos and how-to guides with clear and compelling value propositions across the customer journey
• Develop customer and personalized materials in support of ABM and targeted account list programs across enterprise and BD accounts
• Work alongside the Technical Marketing team to produce compelling first-touch demos, webinars, and technical presentations.
• Maintain and communicate updated sales enablement materials through recurring communications and a centralized sales enablement platform
• Play a major role in delivering recurring sales onboarding and training that’s consistently measured for continuous improvement
• Work closely with demand generation to meet global lead, pipeline and sales objectives
• Speak at industry events in addition to customer and partner-facing webinars
• Gather and analyze sales enablement, campaign, product, and win/loss performance
• Other duties as assigned

What We Are Looking For:

• 3-5 years working in cybersecurity and SDLC space required, ideally for a SCA organization
• 5+ years of B2B product marketing experience
• Possesses a combination of strategic thinking, execution, creativity, and project management skills
• Loves to create compelling experiences through the written and visual form to guide users through the digital and personal buying journey
• Always thinking about how to make sales successful through training, enablement, messaging, personalized content, and campaigns
• Passion for winning, driving change, and executing in a fast-moving startup environment
• Ability to work collaboratively in a team-based environment
• Excellent problem-solving and communication skills
• The ability to travel up to 25% or as required by this position

Benefits

• Competitive compensation packages (base, bonus and equity)
• HRA - RL covers your Medical deductible through reimbursements
• Employer paid dental, vision, disability & life insurance
• Voluntary Buy up Life Insurance for you and your dependents
• 401k: Traditional and Roth
• Flexible Spending Accounts (health & dependent)
• Flexible PTO-take time when you need it
• Quarterly (3 day) Wellness Weekends
• Access to Udemy Business for professional development and continuous learning across a wide range of courses
• Pet insurance
• Hospital Indemnity insurance and Accident insurance
• Employee Assistance Plan (EAP)- offering mental health, financial, and legal resources
• Remote Work Stipend to cover the cost of your internet and cell phone cost
• All employees receive a complimentary membership to the Calm app, promoting mental well-being and stress reduction
• Volunteer Time allowance of 8 hours yearly to support the 501c of your choice
• Opportunities for advancement
• Innovative and collaborative work environment

The base salary range for this role is influenced by several factors, including work location, job-related skills and experience, relevant education, training or certifications, and other business needs. For this position, the target base salary is $153K to $163K.

At ReversingLabs, we believe that cash salary is just one part of our Total Rewards package. We’re proud to offer a comprehensive benefits package that includes base salary, bonus, stock awards, and extensive healthcare coverage. Additionally, we provide quarterly wellness weekends, retirement savings options, an annual Calm membership, access to Udemy for training and growth development, parental leave, and much more. We look forward to sharing more details about our Total Rewards package during the recruitment process.

ReversingLabs was founded in 2009 with the mission to offer the ultimate threat detection solutions. Our security products are used by some of the largest organizations in the world, including 2 of the top 3 banks, 4 of the top 6 software companies, and 2 of the top 6 insurance companies. We have been honored with numerous awards through the years including the 2023 Global InfoSec Award, 2022 CDM Global Infosec Awards, 2021 SC Media Trust Award for Best Threat Intelligence Technology, a 2020 Stevie Award, and the 2017 JPMorgan Chase Hall of Innovation Award for our truly unique malware and explainable threat intelligence products.

Our pioneering technologies, exceptional products, and successful customer deployments also drove investments in ReversingLabs by some of the prominent investors in the world. With remote employees throughout the United States and England, and offices in Boston, United States and Zagreb, Croatia, ReversingLabs will continue to deliver groundbreaking innovation with top global talent.

We are committed to an inclusive and diverse team. ReversingLabs is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. If there is a match between your experiences/skills and the Company needs, we will contact you directly. ReversingLabs is an equal opportunity employer.

Applicants only - Recruiting agencies, please do not contact.