Associate Conversion Rate Optimization (CRO) Manager

PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED.

ASSOCIATE CONVERSION RATE OPTIMIZATION (CRO) MANAGER

About the Role:

As the Junior CRO Manager, you will play a pivotal role in researching and optimizing our website’s performance and enhancing the overall user experience. You will leverage your expertise in the industry to drive conversion rate optimisation (CRO) initiatives, ensuring that our customers have a seamless and engaging journey throughout our luxury fragrance subscription products.

What You’ll Be Responsible For:

• Conversion Rate Optimisation: contribute to the research, ideation, planning, and execution of CRO strategies aimed at increasing the conversion rates across our website and apps.
• Utilize data-driven insights to identify bottlenecks and opportunities in the customer journey.
• Conduct a variety of A/B user research, and data analysis to inform decision-making. Drive the implementation of A/B and multivariate testing to refine page elements based on performance metrics.
• Collaborate with UX/UI designers to improve the overall usability, navigation, and aesthetics of our website and apps, ensuring a user-centric and mobile first approach.
• Work closely with the Development, Design, Marketing, and Analytics teams to align on priorities, implement changes, and track the impact of CRO initiatives.
• Explore industry best practices and emerging trends in subscriptions and CRO, applying relevant insights to Scentbird's strategies.
• Regularly report on CRO progress, test outcomes, and conversion metrics to stakeholders and leadership.

What We’ll Love About You:

• You own your time and responsibilities in order to deliver first-class work in a fully remote environment
• You thoroughly enjoy researching analyzing user behavior in order to find users’ problems and identifying possible solutions for conversion increase
• You can be creative in regards to reading, reporting the data and coming up to solutions
• You are proactive, you take the initiative and offer the lines of approach for improvement and problem solving
• You know how to communicate your opinion in a simple, well-argued manner backed by the numbers and are able to finish things you have started
• You like to solve complex and new problems, try new technologies, monitor the market, and constantly evolve.
• You are not afraid to make mistakes or admit not knowing something
• You are open to new and difficult challenges

What You’ll Need to Have:

• 1+ years of experience in a role turning data (qualitative and quantitative) into insights which become tests (or action) through analysis, creativity and communication with the following experiences:
• A/B testing processes and understanding of related statistical analysis.
• Use of site analytics and optimization software packages (e.g. Google Analytics, VWO, Mixpanel, Clarity)
• Analysis of quantitative data (web metrics, revenue reporting, etc.) and qualitative data (surveys, screen recordings, etc.) to develop insights about the user.
• Experience running user research projects from start to finish (segmentation, usability, etc.) and turn them into actionable plans to improve our website.
• Ability to build, design and execute CRO roadmaps
• Understanding of best UX/UI principles and practices to build a converting and user centric website.
• Track record of successful CRO initiatives.
• English: Upper-Intermediate

What You’ll Love About Us:

• Competitive base compensation
• Bonus program
• Paid Time Off and Work From Home
• A fun, creative and energetic work environment

About Scentbird

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
• Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
• Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
• Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
• Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
• Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.