Content Marketing Manager

We’re seeking a creative team member with a passion for writing, design, and storytelling. The AppOmni Marketing team is a mighty, meme-loving, and motivated group of go-getters. We’re constantly learning, experimenting, iterating, and celebrating bumps just as much as success. As the category creators behind SaaS Security Posture Management (or SSPM), we like to take risks, try new things, and we definitely get things done.

Are you ready to bring your talent in content marketing to AppOmni?

What you'll do:

• Shape and own the strategy and execution of derivative content — repurposed from reports, owned blogs, case studies, webinars, or guides — to support cross-functional programs and complete the last mile of content distribution.
• Be comfortable with repurposing existing and upcoming content into different formats: contributed blogs, ad copy, web page content, infographics, listicles, data viz diagrams, or messages for podcast/video appearances.
• Collaborate with the head of content and social media manager to determine key moments and messaging priorities throughout the year, maintain the editorial calendar, and drive alignment across organic and paid touchpoints.
• Work closely with freelance designers and agencies on project management, align handoff expectations, anticipate questions/needs, and get ahead of deadlines.
• Partner with the Marketing team to provide content support for sales enablement.
• SEO & Digital Content Optimization: Ensure all content is optimized for search and LLMs, and collaborate with the Content team to maximize the discoverability and performance of blog posts, landing pages, and other online assets.
• Work with subject matter experts to confirm technical accuracy of anchor and glossary content; and continually update high-performing web assets with our SEO agency.
• Work with our webmaster and web agency to ensure proper meta titles, description, excerpts, and alt texts on launch landing pages.
• Analytics & Content Performance: Use analytics to track content performance, provide insights into what’s working, and iterate based on data. Work with the Marketing team and partner agencies to track the impact of content efforts on engagement, leads, and SEO rankings.
• Document processes in team playbooks and learning systems.

What we are looking for

• A deep understanding of Enterprise audiences and first-hand experience marketing to decision makers and software engineers.
• Excellent writing and copyediting skills, with ability to convey complex technical information clearly and effectively to diverse audiences.
• 5+ years of experience in Tech B2B Marketing is highly required.
• Have an eye for good design and layout that prompts user action.
• Track record of strategic collaboration on editorial calendars, content campaigns, topic ideation, and creative briefs.
• Strong organizational and project management skills, with a focus on balancing multiple priorities and meeting deadlines.
• Experience working with tools like WordPress, Hubspot, Salesforce, GA4, Asana, Google Suite, Seismic, SEMrush, or similar (nice-to-have: Figma and Adobe Creative Suite).
• Self-starter mindset.

Culture

Our flexible, remote-first team is collaborative and supportive as we move quickly to research and develop new ideas, deliver new features to our customers, and iterate on ideas and innovations. We accomplish this by focusing on our five core values: Trust, Transparency, Quality, Customer Focus, and Delivery. Our team is determined to make a difference to positively impact our way of life by securing the technology that is changing the world.

AppOmni is proud to be Certified by Great Place to WorkⓇ, as we seek to build a culture where all employees feel appreciated and supported, especially with clear and honest leadership, employee recognition, and an environment that fosters innovation and collaboration.

We believe diversity fuels innovation and drives growth by bringing a wealth of different perspectives and skills. We’re committed to fostering an inclusive environment where every employee feels valued, heard, and empowered to reach their full potential. Join us in building a workplace where we can all thrive.

https://appomni.com/careers/

Compensation & Benefits

AppOmni is committed to supporting our employee’s financial, professional and personal well-being. To do this, we take a holistic view of compensation, one that values not just the immediate financial package, but also long-term growth of both our employees and our company. We're committed to pay equity and transparency and encourage all candidates to discuss their salary expectations with us early in the application process.

Our total rewards package includes the following:

• Base Salary: The annual base salary compensation range in the U.S. for this role is: $80,750 - $130,000 USD. Final offer amounts are determined by factors such as the final candidate’s skills, qualifications, and experience, as well as business considerations and peer compensation.
• Stock Options: Our vision is to not just grow as a company but to grow together. By offering stock options, we are inviting you to be an integral part of our journey forward.
• Benefits: The many benefits of employment with AppOmni include working remotely, new hire home office / computer equipment stipend, generous paid time off, paid company holidays, paid floating holidays, paid parental leave, paid sick time and paid family leave for applicable states, health insurance - medical, dental, and vision with HSA option, LifeWorks Employee Assistance Program, company-provided life insurance, AD&D, STD/LTD and additional supplemental life insurance options, 401(k) and Roth retirement saving accounts, and a monthly wellness benefit reimbursement. All benefits are subject to eligibility requirements and plan details.

The application window is anticipated to close by January 30 30, 2025

AppOmni is an equal-opportunity employer. Applicants will not be discriminated against because of race, color, creed, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity or expression, age, religion, disability, pregnancy, marital status, veteran status, medical condition, genetic information, or any other characteristic protected by law. AppOmni is also committed to providing reasonable accommodations to qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at work@tuhustle.com.