Principal Brand Marketing Manager - Brand Advertising and Partnerships

*Please note: Applications will close on Monday, January 6th at 5pm Eastern Time.

POS-11139

As a Principal Brand Manager, you’ll join a fast-growing team of marketers passionate about building an iconic brand through data-driven full-funnel advertising, activations, and partnerships.

You will be responsible for developing campaign strategy for full-funnel advertising campaigns, with a focus on mid-funnel and direct response assets to drive consideration and conversions for HubSpot and its products. You will collaborate closely with direct response paid media, revenue operations, internal creative teams, and external agency partners to create and execute campaigns, measure their effectiveness, and regularly optimize creative and channel mix to reach company goals.

You’ll also be responsible for evaluating and managing the execution of third-party partnerships across various strategic brand partners in sports, media, and more, to drive awareness, memorability, and buzz for the brand. You'll work closely with our partnerships, social, and creative teams.

You’ll be a brand steward and work with stakeholders across the organization to craft, preserve, and further develop the HubSpot brand.

In this role, you’ll:

• Be responsible for the brand strategy and creative advertising at mid-funnel and direct response that increases consideration and conversions (demos, signups, leads)
• Develop and review creative, messaging, and copy aimed at driving consideration and conversions
• Become a product and audience expert, understanding our audience’s pain points and how HubSpot helps solve them
• Work cross-functionally with global teams across the organization to transcreate work for key markets
• Familiarize yourself with upper-funnel brand campaigns and work to create a consistent brand experience down-funnel
• Provide creative feedback to internal and external partners in a way that is clear, empowering, and empathetic
• Work with the revenue operations and direct response paid teams to report on campaign success and make optimization recommendations for campaigns
• Evaluate, manage, and report on the success of partnerships, including working with cross-functional teams to develop creative and content, and oversee in-person events in connection with the partnership
• Generate new ideas for how HubSpot can reach our audience in fresh, breakthrough ways that turn heads and capture outsized attention

We are looking for people who:

• [Required] Have 10+ years of experience as an individual contributor in a brand marketing role at an agency or in-house
• [Required] Are passionate about full-funnel advertising, especially mid-funnel and direct response, and have experience developing campaign strategy and creative advertising for the mid-funnel and direct response that increases consideration and conversions (demos, signups, leads)
• [Required] Have a deep understanding of performance marketing and how brand marketing can influence performance goals
• [Required] Have experience creating strategic and tactical briefs for agency partners, creators, and internal teams
• [Required] Have experience managing partnerships and activations and building long-term programs that help increase brand awareness, sentiment, and consideration
• [Required] Are able to set campaign goals, analyze campaign data to make optimizations, and report on campaign success and brand health metrics
• Are knowledgeable about social media, influencer marketing, and paid media and their impact on brand
• Consistently have delivered results in their role, exceeding/overperforming against key brand and direct response metrics
• Working with external vendors, like agency partners and creators, and have a proven track record of collaborating with them to build successful demand campaigns
• Are familiar with paid media channels, campaign managers, and developing paid media strategies along with internal teams and agency partners
• Are naturally curious and have a drive to learn more
• Are able to communicate ideas and decisions clearly across teams and to leadership

Cash compensation range: 114000-182000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know theconfidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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