Director, Brand Strategy

Why PRECISIONeffect?

When you love what you do, it won’t feel like work. Who says your calling and career have to be mutually exclusive? People who join us at PRECISIONeffect are drawn to our agency because of their passion for and commitment to truly cutting-edge and incredible work – they stay for our ethos of wecentricity, the community and collaboration we foster here. Launching clients’ treatments. Changing patients’ lives. Advancing creativity and strategy, improving results and outcomes. We do our best and most innovative work when it’s fuelled by purpose and comprised of the unique and varied perspectives and abilities of Effectors across the globe.

At PRECISIONeffect, talent is displayed in the work, not flaunted in plumes of conceit. Here, cooperation and wecentricity are what we champion. Are you a self-effacing rock star? A sensible diva? A down-to-earth maestro? Have we got a stage for you. Our people are wildly talented, clever, and inspiring.

Who we are:

We are not just researchers, problem solvers and consultants but the architects and stewards of the brand strategy and the voice of the customer in the agency's work. We fight for the right thing to do for the brand. We bring brands to life and push them forward using critical insights gained through deep understanding of the patient & customer journey, analysis of market trends, competition, and our clients’ businesses. And we drive behaviour change through strategic storytelling and measurable, purposely designed communications strategies that help us achieve the desired positioning.

Who you are:

The Director, Brand Strategy leads the development of strategy for assigned clients. Represents voice of customer within the brand team. Shows mastery of various primary and secondary research methodologies to identify actionable insights. Leads development of key strategic deliverables, enlisting other disciplines as necessary. Develops actionable segmentation and/or buyer personas and leads behaviour mapping to drive content and omnichannel touchpoint recommendations. Presents to and develops consultative relationships with core and executive level client contacts. Leads workshops and helps align internal and external audiences on a singular vision. Partners with account, creative, medical and engagement teammates to ensure strategic consistency of a campaign from start to finish. Responsible for the strategic consistency of a campaign from start to finish, including tactics. Responsible for management and development of strategists on team.

Essential functions of the job include but are not limited to:

The Brandscape

• Develop a deep understanding of the nuances of each client’s market and business
• Identify gaps in knowledge and propose and sell-in solutions for addressing gaps
• Own and manage landscape audits (utilizing additional strategy team members as appropriate) and coordinate with other disciplines as necessary on additional audits

Ensure team’s work is grounded in market understanding

• Review and contribute to landscape audits with behavioural trends, owned vs. ownability analysis, and perceptual and positioning market maps.
• Ensure team is providing actionable insight to clients above and beyond scoped work, including POV on current market activities
• Meet regularly with clients (alongside account team) to assess new opportunities

Voice of Customer

• Identify gaps in knowledge and propose and sell-in solutions for addressing gaps
• Lead scoping, implementation, and delivery of major research initiatives
• Develop strong relationships with client MR team to ensure that proposed research initiatives are being designed to deliver what the agency team needs to produce optimal work
• Ensure team’s work is grounded in voice of customer

Strategy

• Provide strategic guidance to internal teams and to clients on major accounts
• Lead development of all brand foundational elements (brand vision, positioning & value prop, personality, brand narrative, etc) and the tools used to guide their development (creative briefs, personas, etc.)
• Develop and lead workshops and brand planning sessions that facilitate problem-solving and development of actionable initiatives and content
• Lead development of behaviour mapping through target profiling and development of buyer personas and journey workshops; and partner with account and engagement team on content and omnichannel analysis to development OCE strategy
• Lead strategic imperative development and internal brainstorm session for brand planning
• Lead development of situational analysis context and set-up slides for major agency presentations
• Craft and present stimulating creative briefs and foundational elements (brand vision, positioning, message platforms, and value propositions) and lead strategic review at internals
• Participate in the development of the analytical plan and the evaluation and optimization of campaigns
• Ensure strategy is followed through to creative, brand plan and tactics

Client & Team Management

• Proactively collaborate with agency team members and clients (current and prospective) to ensure strategic viewpoints are included at relevant meetings
• Foster wecentric working environment on brand teams
• Manage team workflow and ensure quality on strategic workstreams, including working with project management to align on timing and reviews, preparing for presentations, ensuring dry runs happen, making time for editorial reviews and following-up on client feedback and requests
• Review key presentations and conducts audits of and reports on team progress
• Act as a chief facilitator in major client meetings, workshops, and internal reviews
• Co-lead internal account updates and debriefs
• Develop trusted senior-level relationships with clients that foster ongoing dialogue and debate
• Seek ways to expand the relationship with the client from both a trust and opportunity standpoint
• Help support standardization across accounts to provide for seamless transitions and onboarding (eg, background documents, presentations, guides, workshops, etc).
• Mentor, provide regular feedback, and review annually strategists on team to encourage growth and development
• Mentor junior staff on team

The Strategy Department

• Help support standardization in how strategy operates within the agency and across brand teams
• Participate in assessing and optimizing existing strategic processes and help to drive consistent use
• Continually assess and propose new research methodologies that enable the agency to offer clients innovative and new ways to access and assess their customers
• Contribute cases, capabilities and learnings in weekly department staff meetings

The Agency

Thought Leadership

• Represent the agency’s thinking and innovation in the trade press, on speaking panels and at networking events

Convergence

• Support convergence across Precision Value & Health by identifying opportunities for other teams (Scientia, Value, Xtract) on in-line work and participating in cross-agency opportunities
• Collaborate with other disciplines and other precision teams proactively and respectfully

Business Development

• Opportunistically identify and pursue new business and inline growth opportunities by presenting new ideas to clients
• Participate actively on business development initiatives and bring unique and daring insights to help secure business
• Share agency experience and cases with confidence with in-line and prospective clients
• Support convergence across Precision Value & Health by identifying opportunities for other teams (Scientia, Value, Xtract) on in-line work and participating in cross-agency opportunities
• Continuously strive to hone presentation style and agency responses to typical questions

Regularly Interacts With

• Strategy, Account, Medical, Digital, Media and Creative team members; Clients; Research vendors; Physicians, other HCPs and patient audiences

Qualifications:

Minimum Required:

• Bachelor’s Degree
• 8+ years of agency and strategy experience or equivalent with significant experience managing strategy in a client-facing role on large scale projects
• Extensive experience positioning brands to succeed in their respective markets
• Experience in healthcare and/or highly regulated markets
• 2-3 years of experiencing direct reports

Other Required:

• Strong communication, interpersonal and management skills are required
• Comprehensive understanding of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• General understanding of Internet use
• May require travel domestically and/or internationally including overnight stays

Preferred:

• Experience in the healthcare sector and/or marketing highly regulated brands
• Extensive experience positioning brands to succeed in their respective markets
• 2+ years of experience managing direct reports

Skills:

• Strong communication, interpersonal and management skills are required
• Leadership
• Collaboration
• Client Management
• Planning & Scoping
• Qualitative Interviewing
• Rigorous Analysis
• Problem Solving
• Workshop Facilitation
• Simplification
• Story Telling
• Strong Presentation Skills
• Attention to Detail

Competencies:

• Ability to synthesize and simplify complex information and communicate it to a variety of internal and external audiences
• Flexible and collaborative approach to problem solving
• Versed in the fundamentals of brand positioning and brand planning
• Demonstrated ability to help clients evolve their thinking based on the agency’s POV backed by evidence and insights
• A track record of winning new business

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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. © 2020 Precision Medicine Group, LLC

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