Director, Paid Growth Marketing

Talkiatry is seeking a Director of Paid Growth Marketing who will lead the team responsible for all efforts to acquire new patients via paid marketing channels, working closely with operational teams and executives to increase access to high-quality mental healthcare. The ideal candidate is highly data-driven and collaborative, and has experience managing 8-figure performance marketing budgets for high-growth consumer brands.
About Talkiatry:Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

You Will:

• Own paid media strategy to acquire new patients, managing to CAC, spend, and patient volume targets
• Lead a team and manage an agency/contractor bench, helping determine the mix of in-house vs. outsourced, vet new partners, and hire more growth marketers
• Diversify our channel mix by investing in new and nascent channels (e.g. OTT, Podcasts) while bringing more scale and efficiency to our existing channels (Meta, Google, TikTok, Affiliate)
• Provide insights and metrics on platform, placement, creative, and campaign performance Design testing plans to measure the ongoing impact of media efforts
• Improve performance by developing and implementing testing strategies across channels, audience segmentation, landing pages, creative, etc.
• Forecast media spend and acquisition performance in partnership with the VP of Growth Marketing and Finance

You Have:

• Bachelor’s degree or relevant experience
• 7+ years of experience in paid performance marketing, with experience managing 8+ figure budgets
• A player-coach mentality with a bias for action and 3+ years experience managing teams
• Strong analytical skills, with a high level of proficiency in SQL and BI tools (e.g. Looker, Thoughspot, Mode, Tableau or equivalent) and the ability to use data from a variety of sources to inform strategic decisions (e.g. Google Analytics, Mixpanel, Snowflake, PostgreSQL, My SQL, etc.)
• Proven track record of significantly accelerating growth through a variety of paid channels including: Meta, Google, TikTok, OTT, Podcasts, Affiliate etc.
• Expertise in A/B testing, incrementality testing, and a variety of media measurement methodologies (e.g. multi-touch attribution, media mix modeling, incrementality testing)
• Experience deeply partnering with creative teams on ongoing creative testing roadmaps
• Deep understanding of vendors, tools, systems, and tactics across the evolving performance marketing landscape
• Outstanding communicator, collaborator, and teammate
• Demonstrated ability to adapt to constant change and work effectively in a fast pace environment
• Passion for driving meaningful growth that increases access to mental healthcare
• Bonus points if you have experience in healthcare or highly regulated industries, with a focus on maintaining user privacy and protecting patient health information

Why Talkiatry:

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first

Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work. At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.