Director of Sales, East Region – Sonance Professional

Lead the Future of Professional Audio with Sonance

At Sonance Professional, we transform spaces through exceptional audio solutions, setting the standard for Professional sound worldwide. We're seeking a strategic Sales Director to lead our Eastern region into its next chapter of growth. If you thrive on building high-performing teams, working with best-in-class rep firms, developing strategic partnerships, and driving business transformation in the professional AV industry, this is your opportunity to make an impact.

About Sonance Professional We're pioneers in the professional audio industry, creating innovative solutions that enhance environments across restaurants, retail, hospitality, and higher education. Our commitment to excellence has made us the preferred choice for architects, consultants, and AV professionals nationwide.

Your Mission As Director of Sales for the East Region, you'll architect and execute the sales strategy that drives Sonance Professional's growth across the Eastern United States. This pivotal leadership role requires exceptional business acumen, deep industry knowledge, and the ability to build and nurture high-value relationships across multiple channels.

What You'll Drive

Strategic Leadership:

• Own top line sales and expense responsibility for the Eastern US region
• Develop and execute comprehensive regional sales strategies
• Transform corporate vision into actionable plans that deliver results
• Lead a network of independent rep firms to achieve ambitious growth targets

Channel Excellence:

• Build and nurture relationships with key decision-makers across vertical markets
• Develop strategic partnerships with national accounts like Mood and AVI-SPL
• Create and expand networks of influential consultants and architects
• Cultivate relationships with owners and operators in target verticals

Team Development:

• Coach and mentor industry-leading rep firms to elevate our combined sales performance
• Drive technical and sales training initiatives across the region
• Foster collaboration between sales, marketing, and engineering teams
• Build a culture of excellence and accountability

What You'll Bring

• Industry Expertise: 10+ years in Pro Audio/AV sales or management
• Rep Firm Relationship Experience:Proven track record of working with leading rep firms
• Educational Foundation: Bachelor's or Master's in Business or Technical field
• Leadership Excellence: Proven track record of driving sales team success
• Strategic Thinking: Ability to develop and execute comprehensive growth plans
• Relationship Builder: Expert at cultivating partnerships at all levels
• Technical Acumen: Strong understanding of professional audio solutions

Why Join Sonance Professional?

Make an Impact: Shape the future of commercial audio by leading strategic initiatives across major market sectors

Drive Innovation: Work with cutting-edge audio technology that transforms commercial spaces

Lead Excellence: Build and develop high-performing teams in a company known for innovation and quality

What Success Looks Like

• Exceeded regional revenue targets through strategic channel development
• Established Sonance as the preferred solution across key vertical markets
• Built strong relationships with major accounts and industry influencers
• Developed a high-performing sales network that consistently delivers results

The Role Demands

• 50-75% travel throughout the Eastern region
• Regular participation in trade shows and key customer meetings
• Remote work flexibility with strong field presence
• Direct reporting to Vice President of Sonance Professional

Your Next Step Ready to lead the transformation of commercial audio across the Eastern United States? Join us in shaping the future of professional sound solutions.

Where Innovation Meets Excellence Sonance is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace.

PM21