Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
Why Appodeal?
At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
Company Overview:
Bidmachine.io is a cutting-edge ad exchange platform seeking a highly experienced and strategic Director of Marketing to lead our marketing initiatives and drive brand growth. This is a pivotal role that will shape the company’s marketing direction while working collaboratively with cross-functional teams to achieve ambitious business goals.
Role Overview:
The Director of Marketing will take full ownership of Bidmachine’s marketing strategy, with a focus on email and content marketing, marketing copy, and brand messaging. This role is ideal for a dynamic professional with a proven track record of delivering impactful marketing campaigns, driving engagement, and supporting sales enablement efforts.
Key Responsibilities:
- Email & Content Marketing:
- Develop and execute comprehensive email marketing strategies that align with business objectives.
- Create and manage a content calendar to drive engagement and brand authority.
- Ensure all email campaigns follow best practices, including A/B testing, segmentation, and performance optimization.
- Messaging, Brand Positioning, and Segmentation:
- Define and refine Bidmachine’s brand positioning and messaging to resonate with target audiences.
- Conduct market research and customer segmentation to inform strategic initiatives.
- Develop compelling and consistent marketing copy for all campaigns and platforms.
- Sales Enablement:
- Collaborate with the sales team to create impactful messaging for client outreach.
- Develop and maintain high-quality marketing collateral to support sales efforts.
- Assist with tailored copy and assets for client communications.
- Social Media Management:
- Manage the company’s LinkedIn strategy and content, ensuring consistent and engaging messaging.
- SEO and Website Optimization:
- Oversee SEO initiatives & manage SEO resources, ensuring Bidmachine’s website ranks highly for key search terms.
- Cold Email Campaigns:
- Strategize and oversee cold email marketing efforts to generate qualified leads.
- Ensure compliance with email marketing regulations and best practices.
- Event & Conference Support:
- Collaborate with event teams to create and manage collateral for conferences and industry events.
- Team Support and Resource Management:
- Leverage internal and external resources to scale marketing efforts effectively.
- Manage agencies, freelancers, or contractors for specialized marketing tasks.
Key Qualifications:
- Experience:
- Minimum of 5-7 years of marketing experience, with a focus on digital marketing, content creation, and brand strategy.
- Proven expertise in email marketing and content marketing, with hands-on experience using HubSpot.
- Strong understanding of SEO principles and tools.
- Skills:
- Exceptional copywriting and communication skills.
- Deep knowledge of email marketing best practices, segmentation, and A/B testing.
- Proficiency in creating and managing content calendars.
- Strategic thinker with the ability to manage multiple projects simultaneously.
- Technical Knowledge:
- Advanced proficiency in HubSpot.
- Familiarity with LinkedIn marketing strategies and tools.
- Attributes:
- Creative, resourceful, and results-oriented.
- Strong collaboration and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
What We Offer:
- Competitive salary and benefits package.
- Remote Work Environment
- Opportunity to make a significant impact on a growing ad exchange platform.
- Resources and support to scale marketing initiatives.
- Collaborative and innovative company culture.
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!