Senior SEO Specialist

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

We are seeking a talented and experienced full-time remote Senior SEO Specialist to join our dynamic team at Winona, a telehealth platform specializing in menopause care. As our Senior SEO Specialist, you will develop and implement effective search engine optimization strategies to drive organic growth, improve our online visibility, and create compelling content that resonates with our audience.

Seniority Level: Senior-level

Responsibilities:

• Develop and execute comprehensive SEO strategies aligned with business objectives.

• Conduct keyword research and optimize website content, meta tags, headers, and URLs.

• Collaborate with content creators to develop high-quality, keyword-rich, and linkable content.

• Oversee on-page and off-page SEO activities, including link-building initiatives.

• Monitor and analyze website performance using SEO tools and analytics platforms.

• Provide regular reports and recommendations for optimization to stakeholders.

• Stay up-to-date with the latest SEO trends, best practices, and algorithm changes.

• Work with web development teams to address technical SEO issues.

• Coordinate with social media and PPC teams to optimize overall digital marketing efforts.

Requirements:

• Proven track record of improving search engine rankings and driving organic traffic growth.

• Strong analytical skills with experience in using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).

• Excellent knowledge of current SEO best practices and search engine algorithms.

• Familiarity with HTML/CSS and technical SEO concepts.

• Experience with Looker Studio for creating interactive dashboards and reports.

• Outstanding communication and content creation skills.

• Ability to work independently and manage multiple projects simultaneously.

Key Skills and Knowledge:

• Extensive experience with SEO tools (Ahrefs, Google Analytics, Google Search Console, and others).

• Proficiency in content optimization and link-building strategies.

• Strong analytical skills to interpret data and translate insights into actionable strategies.

• Excellent project management abilities.

• Ability to train and guide in-house content creators, link builders, and SEO specialists.

Strategic and Content Focus:

• Develop a comprehensive content and link-building roadmap that aligns with SEO and business goals.

• Create and optimize content strategies to improve search rankings and user engagement.

• Implement a balanced approach to content creation, focusing on both search optimization and user value.

• Integrate SEO strategies with content marketing initiatives to maximize organic growth.

• Establish KPIs and reporting frameworks to measure the success of content and SEO efforts.

• Collaborate with other departments to ensure content and SEO strategies support broader marketing objectives.

• Continuously evaluate and refine content creation and optimization processes.

Nice to Have:

• Familiarity with Hyros for advanced attribution and tracking.

• Knowledge of Mixpanel for product analytics and user behavior analysis.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Flexible hours, work wherever you choose.

• Unlimited PTO.

• Medical/ Dental/ Vision insurance (US-W2).

• Non-working holidays per country of residence.

• Referral bonuses.

• Financial support for online courses.

• Fun and casual work environment.

• Employee engagement activities and virtual gatherings.