Senior Marketing Manager

We are seeking a dynamic and experienced Senior Marketing Manager with a strong background in the hospitality industry. The ideal candidate will have 5-8 years of marketing experience and a proven ability to manage multiple projects in a fast-paced, multi-location environment. This is not a management role but requires leadership in owning key marketing functions and collaboration across teams. As the right-hand person to the Chief People Officer, you will play a pivotal role in executing marketing campaigns, managing communication processes, and ensuring consistency and quality across all marketing materials.

This role requires a detail-oriented professional with strong analytical skills to track and report the effectiveness of marketing efforts. You will be responsible for developing and maintaining metrics on a daily, weekly, and monthly basis to assess campaign performance and drive improvements.

Key Responsibilities:

Campaign Management:

• Own the development and execution of marketing campaigns for major holidays and key events (e.g., Easter, Christmas, 4th of July, brunch, pasta specials).
• Create and manage a marketing calendar to outline campaign timelines, deliverables, and channels.
• Oversee the production of campaign materials including posters, flyers, brochures, and digital assets.
• Determine campaign duration, evaluate effectiveness, and ensure alignment with brand goals.

Tracking and Reporting:

• Develop and maintain marketing performance metrics to measure the effectiveness of campaigns.
• Track and analyze data daily, weekly, and monthly, providing actionable insights to improve future efforts.
• Create detailed reports and presentations for leadership, showcasing campaign performance, ROI, and opportunities for optimization.

Team Collaboration:

• Act as a liaison between marketing, operations, sales, and venue teams to ensure all stakeholders are informed of upcoming campaigns and initiatives.
• Send out memos, follow up with teams, and ensure smooth communication and execution.

Graphic Design Oversight:

• Provide clear, actionable feedback to the graphic design team on marketing materials to ensure visual consistency and brand alignment.
• Proof all marketing collateral for accuracy in spelling, dates, and times prior to release.
• Organize and communicate design requests in an easily readable format for the team.

Vendor Management:

• Coordinate with vendors to ensure timely delivery of marketing materials and products.
• Oversee proofing, pricing, branding, and invoicing processes in collaboration with the accounting team.

Digital Media and Brand Alignment:

• Support paid digital media efforts, including oversight of campaigns to ensure brand alignment.
• Monitor gift card sales, social media strategies, and menu rollouts to ensure consistent branding and messaging.
• Verify digital platform information (e.g., Google, Apple Maps) for accuracy regarding business hours and
• venue details.

Local Store Marketing:

• Collaborate with the Community Marketing Director to support local store marketing efforts and ensure alignment with corporate initiatives.

Qualifications:

• MUST have 5-8 years of marketing experience in the hospitality industry, preferably in a multi-location setting.
• Proven ability to work with and guide a team of 3-5 individuals.
• Experience with project management for marketing campaigns and collateral creation.
• Strong attention to detail and ability to proof materials for accuracy.
• Hands-on experience working with vendors and managing budgets.
• Familiarity with digital marketing platforms and tools.
• Excellent communication skills, with a proactive approach to liaising between departments and ensuring cohesive execution.
• Analytical mindset with experience tracking performance metrics and presenting actionable insights.
• Ability to travel as required to support venues and initiatives.

Why Join Us?

This role offers an exciting opportunity to grow within a dynamic hospitality organization. You will play an essential part in shaping marketing strategies and ensuring their seamless execution, with the chance to make a significant impact on the brand's success and future growth.