Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Product Marketing Manager – Practice and Revenue Cycle Management
We are looking for a Product Marketing Manager to join the Product Marketing team within our Marketing department. The Product Marketing team serves as the storytellers of the organization, sharing knowledge about products with both external and internal audiences to drive business results. In this role, the Product Marketing Manager for athenaOne’s Practice and Revenue Cycle Management solution, will support go-to-market strategy and execution, positioning and messaging, commercial enablement, and the creation of marketing assets for this product portfolio. This individual will be an instrumental member of a dynamic, cross-functional team that collaborates with Product, Marketing, Sales, and Service delivery teams to ensure effective positioning of new commercial offerings and features at launch and as they scale.
The Product Marketing Manager will develop a strong understanding of the Practice and Revenue Cycle Management solution and its target audiences, applying this knowledge to train commercial teams, inform market and competitive intelligence, and support marketing programs and campaigns. This individual will author supporting content, including website copy, datasheets, pitch decks, and customer stories. Additionally, the Product Marketing Manager will execute the product marketing strategy, coordinating key go-to-market activities and ensuring Sales and Customer Success have the necessary information and materials to effectively position and sell our offerings.
Collaborate on the commercial GTM strategy and execution for new offerings and features, working closely with Product Management, Marketing, and Sales.
Develop internal and external messaging, content and communications for offering/feature launches or updates.
Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns.
Craft effective positioning and messaging based on target audience insights and pain points, highlighting key product features and benefits.
Maintain and update product positioning and messaging in alignment with our release cadence, incorporating key messages and customer stories into outreach.
Monitor market trends to identify differentiation points for the product portfolio.
Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Practice and Revenue Cycle Management solution and new product offerings.
Empower teams to leverage messaging and content, actively engaging with them to refine prospect-facing communications.
Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages.
Bachelor's degree in marketing, business administration, or a related field.
5+ years of experience in Product Marketing, Product Management, or experiential marketing.
Experience in healthcare, health tech, or similarly regulated environments preferred.
Proven track record of bringing products to market and supporting sales initiatives.
Strong project management skills, with the capacity to manage multiple projects and meet tight deadlines.
Experience executing senior leader-endorsed, multi-dimensional projects across enterprise stakeholders.
Exceptional communication and interpersonal skills, with a collaborative approach to cross-functional teamwork.
Results-oriented mindset focused on achieving targets and driving business outcomes.
Ability to thrive in a fast-paced environment, demonstrating strategic thinking and clarity in communication.
Here’s ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare: It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.
Our size makes a difference, too: We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.
Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued.
We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at athenahealth.com">taoperations@athenahealth.com for assistance.
athenahealth.com/careers/equal-opportunity">https://www.athenahealth.com/careers/equal-opportunity
Please ensure that you regularly check the email address that you provide during the application process for any updates from potential employers. Your application status, interview invitations, or job offers will be sent via email. Respond promptly to maintain your candidacy.