Content Marketing Contractor

About Groundfloor

"Loan Money, Get Paid: Real Estate Investing Reimagined"

At the intersection of technology and finance, Groundfloor is reimagining real estate investing. We're not just a platform—we're a pioneering approach to democratizing investment opportunities. With over 200,000 users who have collectively earned $80M in returns, we're transforming how individuals access and benefit from real estate lending, starting with just $100.

Job Description

We're seeking a strategic Content Marketing Contractor, to work on a part-time basis (20 hours per week) for the next 9 months, who can build a compelling brand narrative and audience for Groundfloor's innovative real estate investing platform.

This is our 1st major investment into content marketing. You will have the opportunity to define and build Groundfloor's content strategy from the ground up.

Key Responsibilities

• Own the content strategy in partnership with the SEO, ensuring alignment on goals, distribution, and performance.
• Develop and execute a content strategy focused on building brand authority and audience engagement
• Create high-quality, naturally optimized content across multiple formats (blog, social media, video, email, and website/app copy)
• Craft content that directly addresses investor questions and guides them through the investment journey
• Translate complex real estate investing concepts into accessible, compelling narratives
• Conduct content performance analysis and develop data-driven iterations
• Develop content distribution strategies to maximize reach and engagement

Requirements

What We're Looking For

• A bias-for-action doer
• Proven ability to build a brand and grow an audience
• Demonstrated success in creating resonant, community-building content
• Strategic approach to audience development
• Advanced content creation skills
• Exceptional writing abilities
• Skill in translating complex financial concepts
• Video editing and script writing capabilities
• Technical Content Marketing Expertise
• Understanding of SEO best practices
• Proficiency in site analytics
• Content performance tracking
• Familiarity and comfortable with our CMS, WordPress
• Background working with audiences similar to our ICPs:
• Tech professionals
• Self-directed investors
• High-income individuals seeking alternative investments

What Success Looks Like

• Establish Groundfloor as a thought leader in real estate investing content
• Build an engaged, growing audience of potential investors
• Create a consistent content narrative that guides potential investors
• Develop a distinctive content strategy that sets Groundfloor apart

Benefits

Why Join Groundfloor?

• Be part of a pioneering fintech platform transforming real estate investing
• Opportunity to create impactful, educational content
• Work with an innovative team dedicated to democratizing investment
• Flexible remote work environment
• Competitive compensation for top-tier content talent